Welcome to Our Blog – Added During Our Rebranding Process
Evaluating how our company presents itself to our customers and community is valuable and important. Earlier this year (2013) we began an evaluation and promptly started a rebranding process to better define our company. The culmination of this effort is our new name, logo, and website.
To begin this process, we contemplated and examined what our customers described made us unique and distinct. After reflecting on what our customers shared, our business relationships and what makes them work, we rapidly concentrated on the following:
- Our team members’ expertise in alternative risk transfer platforms
- Our team members’ knowledge base and experience
- Our team members’ expertise in Independent Risk Management & Consulting
- Our team members’ outstanding customer service
We wanted to capture the essence of these specialties in our new name.
*Integrity is one of our Company’s most valued assets; it is a concept of consistency of actions, values, methods, measures, principles, expectations, and outcomes. The word “integrity” stems from the Latin adjective integer (whole, complete). In order to present our company in a way that succinctly describes our attributes, such as integrity, we chose the name Capterra.
We are pleased to introduce:
1) Our New Name: Capterra Risk Solutions
The new company name Capterra derives from a combination of the words Captive, from Captive Insurance, and Terra, meaning the planet earth and the vast landscape of alternative risk solutions.
2) Our New Logo: 
The logo is a globe shape due to the definition of Terra. It includes a “C” for Capterra embedded in the dark blue lines on the inner circle of the logo.
3) Our New Website: www.capterrarisk.com
We hope you’ll find the website to be easy to navigate and informative. The focus of the website is to educate the public on Captive Insurance and the many benefits of the Capterra Experience. It provides visitors with insight on how they can take advantage of the benefits of forming a Captive Insurance Company domiciled either onshore or offshore. Capterra can help businesses capture real profits by embracing a solid risk management program.
The website includes a blog as well as a page that visitors can sign up to receive the Company’s email newsletter and updates. Visitors can easily request a free consultation directly on the home page or choose to follow Capterra on Facebook or LinkedIn by clicking on the icons.
The Capterra Risk Solutions team would appreciate you sharing thoughts and feedback regarding the new branding – name, logo, and website. Please share your comments with our team in the comments section of this blog post. Thank you.
*definition of Integrity from http://www.princeton.edu/~achaney/tmve/wiki100k/docs/Integrity.html